Training & Development
The Pharma Medical Representative Training Program is designed to develop essential sales and marketing skills for professionals. It focuses on practical knowledge and real-life job simulation to prepare participants for a promising career in pharmaceutical marketing.
Program Objectives
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Develop sales and marketing skills.
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Train in communication, market research, and planning.
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Equip participants with the knowledge to:
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Increase product awareness.
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Answer queries and introduce new products.
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Organize appointments and meetings with healthcare professionals.
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Entry-Level Role: Medical representatives market and sell medicines to doctors, nurses, and pharmacists.
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Growth Path:
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Regional or National Sales Manager.
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Product Manager or Marketing Manager.
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Specialization in fields like oncology, cardiovascular disease, or neurology.
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Career Opportunities
Significance of Medical Rep
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Knowledge Sharing: Bridge the gap between pharmaceutical companies and healthcare providers by sharing updates on treatments and medications.
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Continuing Education: Provide training and updates to healthcare professionals.
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Access to Information: Serve as a resource for accurate pharmaceutical product information.
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Patient Care: Indirectly improve patient outcomes by educating healthcare providers.
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Collaboration: Build strong relationships with healthcare providers for better patient care.
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After completing the program, participants will be able to:
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Understand the industry ecosystem, regulations, and ethical practices.
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Monitor competitors and recommend improvements to products or services.
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Promote and sell pharmaceutical products while maintaining ethical standards.
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Organize medical conferences and events.
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Demonstrate strong product knowledge during presentations.
Learning Outcomes
Modules Overview
Module 1: Orientation
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Understand the role of Medical Sales Representatives (MSRs) and their regulations.
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Identify major stakeholders in the pharma ecosystem.
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Learn about the sale and distribution system in Pharma and Bio-Pharma.
Module 2: Pharmaceutical Science Basics
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Fundamentals of pharmacology and drug metabolism.
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Methods and routes of drug administration.
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Therapeutic drug classifications and their uses.
Module 3: Disease Management
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Concept and importance of disease management.
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Overview of common diseases and ongoing national/international projects.
Module 4: Market Research and Analysis
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Conduct competitor analysis and retail chemist prescription audits (RCPA).
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Gather market data and perform analysis using IT tools.
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Identify strategies to meet customer needs.
Module 5: Sales in Life Sciences
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Understand sales techniques and customer engagement strategies.
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Handle objections and maintain professionalism.
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Deliver in-clinic presentations and submit daily/periodic sales reports.
Module 6: Pharmacovigilance
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Follow legal guidelines and pharmacovigilance processes.
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Learn about regulatory authorities and common pharmacovigilance practices.
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Process basic pharmacovigilance cases.
Module 7: Organizing Events
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Plan and manage medical conferences and promotional events.
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Use IT tools for event management.
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Collaborate with stakeholders for successful event execution.
AVIRATH CONSULTANCY SOLUTIONS
RESET,RETHINK,REIMAGINE
AVIRATH CONSULTANCY SOLUTIONS FOR COMPANIES TAKING MEDICAL REPRESENTATIVES OR FOR INDIVIDUALS WHO WANT TO BECOME MEDICAL REPRESENTATIVES.
